Follow these tips and email marketing success will be yours!
Email capture list
The best email content in the world won’t benefit a company if it has no one to email the content to, so the first step in an email marketing strategy playbook is to capture email addresses. Using only the most ethical email capture techniques is in the company’s best interests, because otherwise, the company’s emails could be blacklisted by spam filters, which would prevent the emails from being received by consumers at all.
Perhaps the most important part of any email is the subject line. Many, if not most of the customers on an email list, will never see any other part of the email, so the subject line is the key piece of content that will determine whether the customer opens it, ignores it, or deletes the email.
Personalize your emails
To build trust, call your customers by name and send your emails from the same address every time. This will provide you with a better chance of your emails being opened and read.
Keep your layout simple
Keep your layout clean and simple. Your layout should look professional and easy to navigate. A overly busy layout will turn your recipients off and send your email campaign or newsletter right into the trash file.
Segment customers in email list
If a company has collected an email list of any respectable size, the customers on the list likely differ greatly from one another in many respects. Savvy email marketers pay attention to these differences and send different email messages to different segments of customers to give them content they are more likely to find valuable.
Clean the Email List
A good email marketer should be paying attention to actions from members of the email list. Responses to emails should form the basis for segmentation of the email list and content creation of future emails. Email marketers should also pay attention to bounces, which are emails that are sent out by the company but do not reach the destination in-box.
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