Inform, Entertain and Inspire through Digital Marketing

Welcome to the fascinating world of Digital Marketing as this website seeks to inspire and teach students at Siena College how to develop, implement and analyze  essential digital components that will grow their knowledge and skills for career success by providing guidance, support and training.

Being a savvy digital marketer is a key skill and this website will share the most important and in-demand skills you will need to leverage for career success. The technical skills of digital marketing must continually be updated as each new trend and marketing tool emerges in the marketplace and students will benefit from the knowledge provided.

While it might seem overwhelming if you are new to the world of digital marketing, the good news is that there is a ton of information available to help you learn. The valuable resources provided by Digital Marketing Education is  a great place to start. As a digital marketing student, 2025 is a time of great opportunity to learn and thrive as the business world grows increasingly more integrated with online marketing tools.

Forget about boring lectures and theoretical discussions—my undergraduate and graduate digital marketing classes are all about hands-on learning and real-world application. Through interactive discussions, development of your own digital marketing company, and practical exercises, you'll have the opportunity to put your newfound knowledge into practice and see tangible results firsthand. You will gain valuable experience that will set you apart in the job market and be current with the latest trends in the digital marketing world such as Google Analytics 4, AI, and technology.

My promise is to produce exciting content with integrity and to always communicate with passion. To be a leader by setting the precedent with strong values and leading by example. And finally, to be dedicated to my students for they are the inspiration for these resources.

​I’m so glad you’re here.