Developing Digital Marketing knowledge

      Social Media

​ Business Accounts
Content development
Strategic campaigns
Analytics & Reporting

     Email Marketing   

Campaigns
List Building
Content generation & distribution
Measurement & Reporting

PPC Advertising
​
​Search and Display Campaigns
Ad groups, bidding, ads
Display Network targeting
​Google Ads certifications

Search Engine Optimization

​ On-site and Off-site
Keyword Research
Keyword Planner and Mapping
Link building

Web Analytics

​Google Analytics 4
Life cycle reports
GA4 setup and event tracking
Customized reports and e-commerce

​ Web design

​ Conversion centered design
Usability
Mobile
Landing pages

---

​

Artificial Intelligence

ChatGPT
Content creation 
SEO & paid advertising
Social media
​Analytics

---