Developing Digital Marketing knowledge

      Social Media

​ Business Accounts
Content development
Strategic campaigns
Measurement

     Email Marketing   

Campaigns
List Building
Content and Linking
Measurement

PPC Advertising
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​Search and Display Campaigns
Ad groups, bidding, ads
Display Network targeting
​Google Ads certifications

Search Engine optimization

​ On-site and Off-site
Keyword Research
Keyword Planner and Mapping
Link building

Web Analytics

​Google Analytics
Audience and acquisition reports
goal setup and event tracking
Behavior reports and e-commerce

​ Web design

​ Conversion centered design
Usability
mobile
Landing pages

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